From the beginning, System 1's founding leaders have been consistent in developing and reinforcing values. Working for System 1 was more than a job. It was a highly productive fun place to work. There always existed a higher purpose for being in business. It was far more than "making money." It was a sense of pride for excellence in all we do. It was a high value placed upon the least of people. It was a central belief that integrity surpassed any other option. System 1 has core values which have existed from the start and remain unchangeable to this day.